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About us

Software for the dealers nobody else builds for.

Most dealer software is priced for franchise stores and built for them too. We build for the independent lot down the street — where the same person sells the car, files the tag and takes the payment.

Why we built it

Small dealers were paying for software that didn't fit.

dealers
350+
dealers
deal jackets built
8,000+
deal jackets built

  1. The problem

    The same bill as a big store

    An independent dealer ends up with the same monthly bill as a big store, for a system built around someone else's day — and still walks the paperwork to the tag agency.

  2. Where we started

    The deal jacket a small lot keeps

    So we built My Dealer Jacket around the deal jacket a small lot actually keeps: the vehicle, the buyer, the taxes, the documents and the payments, entered once and kept together.

  3. What came next

    The work after the sale

    Then we added the state work and the collections that come after the sale, so the whole deal lives in one place instead of three.

  4. Today

    One account for the whole deal

    Everything a sale needs, from the first VIN to the final payment.

What we hold to

Three promises we build around.

They decide what we build next, how we charge, and who picks up when you call.

  1. Dealers decide what's next

    What we work on next comes from what dealers ask us for, and where they get stuck.

  2. No bill for an empty month

    No subscription, no seat counts, no contract. If something costs money, the price is on the pricing page.

  3. A person when you need one

    Call or email and reach someone who knows dealer paperwork — and use My Dealer Jacket in English, Spanish, Haitian Creole or Russian.

See if it fits your lot.

Bring your team, and run your next deal in My Dealer Jacket.

Start freeSee it in action