Pricing
Pay for what you use. Nothing when you don't.
No subscription, no setup fee and no card to sign up. Up to $60 in credits as you get set up, so your first deals cost nothing.
Estimate
What would a month cost you?
Move the sliders to match a typical month at your dealership.
Estimated month
$96.00a month
About $12.00 a deal
- Deal jackets8 × $2.50$20.00
- E-signatures4 × $3$12.00
- Lease contracts0 × $2.50$0.00
- Buy-here-pay-here contracts2 × $2.50$5.00
- Temp tags6 × $4.50$27.00
- Plate transfers1 × $6.50$6.50
- Fee quotes3 × $1.25$3.75
- Tag & Title0 × $60$0.00
- Florida record lookups15 × $0.75$11.25
- History reports3 × $3.50$10.50
State title and registration fees are not included.
Whose cost is it?
Every charge belongs to one deal.
Because we bill per transaction, each fee lands on the car that caused it — about $11.50 on a typical Florida sale with a temp tag and e-signed contracts. Nothing is spread across a month you didn't sell in, and dealers commonly recover costs like these in the fee they already charge on the deal.
Every price
The whole price list
What each charge is for and when it happens.
Sell it
- Deal jacket
- $2.50per deal
- Charged once per deal, the first time you open its documents or send them to sign.
- E-signature
- $3per signing request
- Documents sent for signature with DocuSign. If a send fails, you're not charged.
- Lease contract
- $2.50per lease deal
- Added once when the deal includes a closed-end lease agreement.
- Buy-here-pay-here contract
- $2.50per financed deal
- Added once when the deal includes a retail installment contract.
- Vehicle history report
- $3.50per report
- A ClearVIN report for any VIN, before you buy or when you sell.
Register it in Florida
- Temp tag
- $4.50per tag
- Issued from your office and filed with the state.
- Plate transfer
- $6.50per transfer
- Move your buyer's existing plate to the vehicle they're buying.
- Florida record lookup
- $0.75per record
- Florida charges for each record it looks up — the vehicle, and each owner it matches. A temp tag usually resolves two; a plate transfer resolves three, because the car the plate is on today gets looked up as well. Asking about the same record again within 30 days is free.
- Fee quote
- $1.25per deal
- The deal's title and registration fees, itemized. Quoting again after you change an answer is free; any state record lookups it needs are billed on their own.
- Tag & Title
- $60per job
- We prepare and file the title work and ship the paperwork back. State fees are separate, and a deal you send us isn't charged its deal jacket fee.
- Temp tag paper
- $2per sheet
- The state's own temp tag stock, ordered from your account.
Get paid
- Card payment
- 3.3% + 30¢per payment
- Cards, Apple Pay and Google Pay. On each payment link, you choose whether the customer or your dealership covers the fee.
- Bank payment
- 0.9%per payment
- Never more than $6 a payment, however large.
Free, always
- InventoryFreeKeep every vehicle you have for sale in one list.
- VIN decodingFreeYear, make and model straight from the VIN.
- Sales tax calculatorFreeFor Florida dealers: state plus county tax on Florida sales, a partial calculation for buyers in other states, and nothing when a sale is exempt or the buyer is outside the US.
- Your teamFreeAdd the people who work your deals and choose what each one can do. No per-user fee.
- ReportsFreeDeals, sales tax, collections and a summary of your business.
- SupportFreePhone and email, Monday to Saturday, 8am to 8pm Eastern.
How billing works
Credits, in three steps
- Add credits. Top up from your account whenever you like, or turn on auto-refill so a deal never waits.
- Work your deals. A charge comes off your balance when it happens, never before.
- See every charge. Your billing page lists what was charged and when, next to every credit you added.
Compare
Next to a monthly software bill
A monthly dealer management system bills the same in a slow month as in your best one.
| What you pay | Typical monthly software | My Dealer Jacket |
|---|---|---|
| Monthly fee | Every month | None |
| A month with no deals | The full fee | $0 |
| Adding a user | Often priced per user | No charge |
Pricing questions
Do I need a credit card to sign up?
No. Create your account, set up your dealership, and add credits when you're ready to use something that costs money.
When is a deal jacket charged?
Once per deal, the first time you open its documents or send them to sign. Building and editing the deal before that costs nothing.
Can my credits refill on their own?
Yes. Turn on auto-refill and your balance tops up when it runs low, so nobody gets stopped in the middle of a deal.
Who pays the fee when a customer pays by card?
You decide on each payment link: the customer covers the processing fee, or your dealership does.
Can every dealer use Tag & Title?
Tag & Title is for Florida dealers, and it's switched on one dealership at a time — start free and ask us for it.
Is there a contract or a cancellation fee?
No. There's no plan to cancel. If you stop using My Dealer Jacket, nothing more is charged.
Price your next deal for real.
Set up your dealership, bring your team, and see each charge land on the deal it belongs to.